FinTech is already disrupting the world of finance at a rapid rate, and it is only going to become more and more entwined into the global ecosystem. Many companies and financial institutions have already noticed the threat that the FinTech entrepreneur and startups pose but have yet to adequately respond with improved operations and offerings. Here are some of the skills that a future FinTech entrepreneur will need within such an environment:
A background in finance
Although this is not strictly true, it certainly helps to have a good understanding of how the industry works to lay the foundation for a future career in FinTech. Working directly in the field will give you a thorough idea of what the shortcomings and problems are within the various verticals.
As any entrepreneur will tell you, marketing is half the battle. A common mistake startup founders often make is assuming that the audience will see and recognise the worth of their product. Marketing helps to break down what your product/service is to the masses, which in turn can drive plenty of potential leads to your FinTech startup. If you are not sure how best to position your offerings, you need to find someone that does!
This is the other half of the hustle for the FinTech entrepreneur. As a startup, you will be pressed for business from the get-go and it is up to you to find these leads and channels and convert them to scale quickly. If your services are better than your competitors, you need to make sure that interested parties know this and close the deal quickly. If your leads are locked into long multi-year contracts with rivals, you will not be securing their business anytime soon, no matter how good your product is.
This is something that can be hard to demonstrate on a resume, but necessary skills such as emotional intelligence, creativity and agile thinking can prove to be priceless when building up a FinTech startup. Imagine a leader with every technical skill in the book but is unable to effectively communicate with the team – a disaster waiting to happen! Similarly, the inability to solve problems on the fly and adapt to the rapid changes within the FinTech industry is a sure-fire recipe for failure.
No one can create a FinTech unicorn on their own; soft skills are essential when establishing FinTech startups from the ground up, before scaling when the service is proven. In addition, soft skills can be key to securing funding from angels and other investors. After all, no one wants to invest in a founder that they dislike.
Innovations and problem-solving
As an entrepreneur, you will constantly have to come up with creative methods to solve problems that never seem to go away. Thinking outside the box is paramount, and you will likely find yourself at a roadblock if your problem-solving skills have not been sufficiently developed. Alternatively, you may find your skills developing at a faster rate than ever before if you dive right into the deep end!
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